The “Get Windows 10” (GWX) upgrade is an icon and dialog that resides in user’s system trays, which has alarmed quite a few people, who aren’t sure if it is some kind of trick or malware. Let us say with no uncertainty, it is not, but it is a little underhanded and annoying on Microsoft’s part.
The “Get Windows 10” icon opens a dialog that hypes the upcoming Windows upgrade and determines your availability to receive it for free.
When you click this icon, a dialog will appear, which will determine if your PC is Windows 10 ready, if you’re eligible to upgrade for free and, of course, regale you with all the wonderful things Windows 10 will mean to you.
This new icon and its resulting dialog are actually part of an application that appeared in late April 2015 as a recommended Windows update (KB3035583), and which has undergone several revisions to facilitate the upgrade process as well as skirt efforts to remove it.
You will see this update in one of two ways, if you have the “Give me recommended updates the same way I receive important updates” box checked in Windows Update, you will see KB3035583 as an optional update. If you have “Give me recommended updates the same way I receive important updates” unchecked, you will see KB3035583 as an unchecked but italicized update.
If you read Microsoft’s description on the update’s support page, it’s apparent that this is optional:
This update installs the Get Windows 10 app that helps users understand their Windows 10 upgrade options and device readiness. For more information about Windows 10, see Windows 10.
Further, in the most recent iteration of KB3035583, if you have it hidden, it will now be unhidden. The long story short KB3035583 is annoying and it’s unreasonably difficult to easily make it go away.
What Is KB3035583?
Basically, KB3035583 simply lets Windows Update pester you about upgrading to Windows 10. KB3035583, otherwise known as GWX, is an executable that starts with your system via the Task Scheduler.
GWX.exe is the system tray icon. When you click the system tray icon, it spawns the application “GWXUX.exe”, which is the upgrade dialog discussed earlier.
To make this icon and its notifications go away, Microsoft unhelpfully recommends hiding them.
This works for the current session, but restart your system (which happens from time to time), and it reappears. You can’t right-click on the icon and tell it not to bug you anymore, and while you could remove its entry from the Task Scheduler, that doesn’t actually remove the GWX application from your system.
More importantly: Just because it’s hidden doesn’t mean it won’t pester you about upgrading.
If you don’t want this item on your system, we recommend removing the update altogether. We don’t feel it is critical to upgrading to Windows 10, and even if it is, you can always go back into Windows Update and reinstall KB3035583, or you can use the following method and forgo all this rigamarole altogether.
Never10: The Best and Easiest Way to Prevent Windows 10
In the 11 months since we first published this article, the Get Windows 10 (GWX) system has annoyed countless Windows 7 and 8.1 users, and in that time, Microsoft has maneuvered time and time again to get 10 installed on as many machines as possible. Often it has done this despite these users plainly not wanting this update, period.
So, what follows is what currently appears to be the absolute best way to do so, by using a small (81KB) freeware tool called Never10.
Never10 was developed by well-respected security researcher Steve Gibson, which means it’s trustworthy and contains no adware, viruses, or other assorted malware nastiness up its sleeve. Basically, it acts as a frontend for Microsoft’s hidden settings that prevent the Windows 10 upgrade.
Let’s dig in briefly and show you how Never10 operates. Firstly, here’s the infamous GWX icon in the system tray, which when right-clicked will give you various options to educate yourself about or simply upgrade to Windows 10.
This icon will occasionally bug you with reminders that Microsoft thinks it would be a great idea to upgrade your PC to Windows 10. We want this behavior to stop, so we’ll use Never10 to do that.
First we cruise on over to the Never10 homepage, and scroll down to download the Never10 executable. Alternatively, you can actually go directly the Never10 freeware page.
Never10 doesn’t require installation; it runs as a standalone executable. So just double-click it to start it up.
Never10 will tell you whether the Windows 10 upgrade is enabled on your system. If it is, click the “Disable Win10 Upgrade” button.
Upon clicking that button, you’ll be presented with the following confirmation and you shouldn’t be bothered by GWX again, unless Microsoft once again attempts to circumvent this.
Keep in mind that the GWX system tray icon may not immediately disappear from your system tray, instead continuing to reside there and even offering to help you with the upgrade if you click on it. We discovered however that it did indeed go away after a simple restart.
You can also click the “Remove Win10 Files” button to remove the upgrade files from your system, which should free up some hard drive space. However, according to Gibson, Windows